This article unifies the Chinese enterprise’s actual present situation and the key research, analyzes Haire and the rainbow’s different internationalizations. It aslo analyzes their different internationalization management strategies.
Today, many Chinese enterprises do not satisfy the domestic market’s competition,they extend their antennas to the overseas. But they choosed different internationalization management path unfing their own situation. This article obtained some conclusions that all had to pay great attention to the brand’s construction and the core competitive ability’s promotion through comparing Haire and the rainbow’s different internationalization .
Through this paper’s writing, I felt the Chinese enterprise’s hardship in the internationalization advancement, but I was glad for the the achievement which had been obtained by Haire and the rainbow in the internationalization .In brief, if we want to success in the internationalization management, we must choose an appropriate path.