The car export is a standard to show how deeply a national motor industry develops. Only mass export can make our car industry go to the top of car industry in the world. Chery company always takes the successful experience from Japan and Korea, and it is be an inner power to make a sustainable development. It is necessary to support the enterprises that own the native brand to form scale effect in order to strengthen the ability of competition. The goods structure should be improved, especially the proportion it takes in the electromechanical products. The image of the products in the abroad has to be promoted and be a member of famous worldwide brands. Its development has to form the strengths that have inner technique, native brand and so on. The Chery’s cars are approved by international market. The joint venture with international company is the most important part of the company.
The text mainly analyzes the present situation of the Chery and the kinds of its brands. Meanwhile, by using the way of SWOT analysis, we can get the strength and weakness. To the point of the present development of Chery, the text gives suggestion from two parts: one is enterprise, another is government.
【Key Words】 Chery company native brand international development
