Under the electronic commerce environment, enterprises must enhance customer’s satisfaction, and impel customers to build their trust in products and to be loyal to the enterprises if they want to improve their competitive advantages. The gaining of customers is the only way for enterprises to make profits. Therefore, it is imperative that enterprises should implement CRM under the electronic commerce environment.
This thesis mainly deals with the status quo of CRM of Shanghai Rongshi Company, and current problems, and proposes related solutions under the circumstance of e-business. Firstly, it stresses the significance and basic contents of studying CRM under the circumstance of e-business. Secondly, it focuses on the present situation of Shanghai Rongshi Company. Thirdly, it talks about the current issued when Rongshi Company carries out the CRM under the circumstance of e-business. Then, it suggests the detailed counter-measures to improve the present situation when CRM is carried out under the environment of e-business. Finally, on the basis of summarization of the whole thesis, it also looks forward to the future development of CRM.