ABSTRACT
With further popularization of E-Commerce(EC), development of mobile communication and Internet access, a new application field which is called Mobile E-Commerce(MEC) appears gradually. Some experts predict that MEC will be one of the main developing models of EC in future, which will lead to another revolution of EC. This paper mainly studies the application of MEC in Shenzhen City. Firstly, on the basis of observing the current developing status and trend of MEC, the author talks about the characteristics and current status of application of MEC. Secondly, the author analyzes the key problems of application and development of MEC. Finally, the author raises some counter-measures and solutions of developing MEC in Shenzhen City. As for external environment, the government should create a good environment for developing MEC. As for internal conditions, all parts of participating MEC should develop with coordinating one with another, Enterprises and individuals should also take active parts in the MEC. Then, a dynamic MEC value-chain with characteristics of openness, unification, security and high efficiency will be constructed. This will promote the competitiveness of existence and development of EC in Shenzhen City.
【Key Words】 E-Commerce; Mobile E-Commerce; Wireless Internet Access
Value-chain