The textile is one of the biggest exports products in China, and the exportation depends-on for existence has reached as high as 51%, the cost increasing and the RMB revaluation, cause bigger pressure to the textile export enterprise.
This article illustrates the influence of RMB revaluation on different trade way, different enterprise scale and different textile industry. The influence as follows: the loss of an agreement which has been honored not to receive collects, the loss of already under order form, the loss of the exchange rate revaluation which in the single price negotiations and the influences of attraction foreign capital. Then in the last part of the article, discuss the strategy from the International marketing strategy such as price strategy, product strategy. The concrete strategies as follows: strictly control the cost disbursement, change the method of sells and settles accounts,dodge the exchange rate risk, enhances the product quality, etc.
