With the renewal of the knowledge-based economy, college education in the development of our higher education system plays an irreplaceable role and the special status. Since the beginning of reform and opening up, China's tertiary industry the market is extremely broad. However, after joining the WTO, developing tertiary industry with both opportunities and challenges, the Development Status of undergraduate education will not be able to adapt to the socialist market economic system. Based on our current understanding of the development of undergraduate education, from competitive analysis, the core competitive edge, briefly described as a focal point for WTO. Analysis of demand, supply factors, related industries and marketing strategy, the core competitive edge structure, and education and training, the principles of open which Education should follow. Finally, and solutions for the end of the five areas listed measures to deal with the competitive edge of higher education. Note from the government, the institutions, the students, from a subjective to be able to change the objective for the improvement of undergraduate education in China competitiveness.
【Key word】 Competitive undergraduate education;WTO;Demand and supply analysis;Core Competenc