With the coming of the age of “economic knowledge”, Internet covers the whole world rapidly. The rapid development of E-commerce influences the economy and society of our country greatly. At present, E-commerce and insurance business in China are still in their initial stages. How to develop Internet insurance in our country’s insurance industry has become the central issue of academic and practical fields, and influences the healthy development of our country’s insurance industry. The paper analyzes the status of the network insurance industry and expounds the shortcomings of China's Internet insurance, and then introduces the successful marketing model of German Allian’s Internet insurance from major business models of Internet insurance. This paper explores the successful business model of Internet insurance, based on the study of the successful case studies of the Germany Security Alliance Insurance Group. From the above-mentioned, China should develop its own way to promote Internet insurance suitable to China’s situation based on the successful experience abroad and the current situation in China.
【Key Words】E-business ; Internet Insurance ; Business model