The expansion of the total market size in western region of our country is critical for multinational corporations and their global strategy. These years China has made much effort to develop the western region with attracting foreign investment and adopting a series of preferential policies. That makes the western region market a rapid grow and so attractive. Transnational automobile companies take their investment strategy as to enhance the international competitive power and realize the systemized, diversified and globalized investment. The purpose of transnational automobile companies to invest lies not only in the market share to occupy, but also in the integration of their global industry chain. This paper concluded the changes of transnational corporations’ investment in China such as goal, region, industry and pattern. The condition of auto industry in western region was analyzed. At last some ways to deal with the situation were supposed.
【Key Words】 Transnational corporations;Investment strategy;Auto industry