Global economic integration have further accelerated joint transnational management. Transnational management not only advanced the competitive capability fully, but also impulsed the internationalization of company’s development. Meanwhile, transnational management have brought some unexpectable negative function when it created more and more development’s opportunities to the company. But an enterprise would be influenced and shocked by foreign culture finally whether it is transnational management or not. And the result of transnational management will certainly lead to trans-cultural conflict management.
This paper expounded the connotation of trans-culture conflict and analyzed the reasons of trans-cultural conflict. And from three aspects(different nation’ culture background, different company’ culture style and difference of staff individual cultural diathesis) to point out what affect of transnational management caused by cultural conflict. On the basis of finding problems in process of trans-cultural management, I put forward a series of proposal for trans-cultural conflicts.
[key Words] Joint Venture；Trans-culture Conflict；Trans-cultural Management；The Measures of Trans-cultural Conflict
