双绿指令下福建家电的生存与发展

论文编号:GM202   包括:开题报告及任务书,论文字数:7123,页数:11

摘   要

     随着全球经济一体化进程的迅速推进，WTO多个回合的谈判使得长期以来作为主要贸易壁垒的高额关税逐渐退出了历史舞台，代之而起的是绿色贸易壁垒。作为方便易行、见效快的强有力保护手段，绿色贸易壁垒愈来愈频繁地付诸实施。
福建家电以其优势不断向海外扩张，众多品牌纷纷在国外成立公司，抢占市场。而《关于报废电子电气设备指令》（WEEE）和《关于在电子电气设备中禁止使用某些有害物质指令》（RoHS）的实施给福建的家电业的海外发展带来了一定的影响，成本上升，竞争力下降。本文针对“双绿”指令带来的影响，评述福建家电如何从改善生产技术减少额外成本、引入权威检测、实行绿色营销等各个方面减弱两个指令带来的冲击，并在这样的环境下生存发展。
 
[关键词]  绿色贸易壁垒   WEEE指令  RoHS指令 福建家电　绿色营销

Abstract

With the rapid promotion of global economy, High tariff, as the main trade barrier in the long term of the WTO negotiation, disappeared gradually and the green barrier instead of it now. It is more and more popular that the green barrier is being carried out because it seems a convenient, feasible, effective protection measure.
Fujian electric equipments have expended their overseas markets because of their advantage and set up the subsidiary companies. It brings Fujian electric equipments shocks when the WEEE and the RoHS are carried out. The cost of our products increases and the competition becomes weak. We will find how our products survive and develop in the circumstance by improving technology, green promotion and other ways.
 
[Key words]  Green trade barrier; WEEE; RoHS; Green promotion of Fujian electric equipments

  目      录
1.  绿色贸易壁垒的概述 ..................................2
1.1 色贸易壁垒的含义 ....................................2
1.2 绿色贸易壁垒产生的原因 ..............................2
1.3 绿色贸易壁垒的发展现状 ..............................3
1.4 双绿指令简介 ........................................3
2 “绿色”重压下的福建家电企业 ..........................4
2.1 福建家电在海外市场的发展 ............................4
2.2 绿色指令对福建家电出口的冲击 ........................5
3.  福建家电企业积极应对突破重围 ........................6
3.1 完善技术与理念，适应新要求 ..........................6
3.2 权威检测，突破“双绿”门槛 ..........................6
3.3 打造产品的绿色竞争力 ................................6
3.4 推进绿色技术完善体系 ................................7
3.5 针对RoHS指令，监督福建企业加强检验 ..................7
3.6 福建企业放眼全球，调整竞争战略 ......................7
4 “绿色压力”下的思考 ..................................8
4.1 欧盟出台绿色指令的目的 ..............................8
4.2 指令下的思考........................................ 8
参考文献 ................................................10
致  谢 ..................................................11