With the rapid promotion of global economy, High tariff, as the main trade barrier in the long term of the WTO negotiation, disappeared gradually and the green barrier instead of it now. It is more and more popular that the green barrier is being carried out because it seems a convenient, feasible, effective protection measure.
Fujian electric equipments have expended their overseas markets because of their advantage and set up the subsidiary companies. It brings Fujian electric equipments shocks when the WEEE and the RoHS are carried out. The cost of our products increases and the competition becomes weak. We will find how our products survive and develop in the circumstance by improving technology, green promotion and other ways.
[Key words] Green trade barrier; WEEE; RoHS; Green promotion of Fujian electric equipments