Jiangxi is an agricultural province. Tea has played an important role,for the volume of exportation runs the third in the farming production.But,the developed countries constitue a Green Trade Barrier to protect their domestic product with their advanced technology and the thought of environmental protection.The main importing country of Jiangxi’s tea ——EU has promulgated a new food hygiene law and Japan has constituted “Affirmation List System”. Both of these trade barriers bring an obstacle to the exportation of the tea in Jiangxi.This thesis is specialized in discussing the cirumstance of exportation of Jiangxi’s tea,the status and influences of Green Barrier,analyzing the causation by discussing the problems that exsist in Jiangxi’s tea and the last one is how to breach the Green Barrier actively with effective measure.
【Key words】Green Trade Barrier; Jiangxi’s Tea; Green Certification; Brand strategy