In recent years the Electronic Traveling Commerce is one kind of new economical situation. The rich natural landscape and the national culture characteristic in west part of china constitute world-class traveling resources; this is the superiority for west part development. Therefore, developing display bridge link function travels for the west area economics is which one important mission of Electronic-commerce.
This thesis analyzes the developing situation and prospect of the west area E-traveling, and attempts propose the E-marketing strategies and localization for the west travel enterprises. First, it introduce the development of E-traveling at home and abroad, summarize the E-traveling’s concept; second, it introduce the mainly website types in west area, point out these websites existence problems, and put forward several improving proposals; based on that, the key point of this thesis is to propose several combinations strategies for the western travelling product, combing analyzes successful E-marketing case of JiuZhaiGou, hoping it could provide the constructive help to the traveling product and promotion for west part.