With the rapid development of high-tech which represent of information technique, the alteration and improvement of traditional industry becomes very important. As the mainstay of traditional industry, E-commerce will be the only way of auto industry development, decides by its characteristics and international position.
This thesis starts with the current status of informationization construction. Firstly, it describes the necessary and important aspects of E-commerce using in auto industry. Secondly, summarize the advantages and disadvantages of E-commerce through analyzing JMC’s mode of E-commerce sale and purchase. And it presents the E-commerce mode based on the characteristics of auto industry, which also called the E-commerce mode based on supply chain. This mode is the ideally one in the E-commerce auto industry. It can reduce the production cost and sale cost consequently brings a new production mode to the enterprise though improving production efficiency. So that it can reach the goal of enhancing the holistic competitive ability of auto industry.
【Key Words】E-commerce; The automobile industry; Business mode ; Choice.
