B2B外贸平台在宁波外贸中的应用研究

论文编号:DZ065   论文字数:13381,页数:20

摘   要

    宁波是中国沿海城市中经济发展较快的一个城市，它有独特的地理优势和政策优势.随着改革开放的深入，国际贸易在宁波的发展十分迅速，为拉动我国经济增长，促进贸易顺差作出了重要的贡献。同时发展国际贸易的各种渠道也日趋完善，随着信息时代的来临，B2B市场是电子商务的一个快速增长的组成部分,B2B外贸平台的的发展将成为促进对外贸易的重要手段和途径，电子商务和国际贸易的有效结合成为两个行业发展的共同趋势之一,B2B外贸平台的发展和研究也被越来越多的人关注.本文以中国制造网为例,研究B2B外贸平台在外贸中的应用，介绍B2B外贸及其在宁波的发展背景，从中国制造网的运营来探析B2B外贸平台存在的问题并对其提出的建议.希望通过分析B2B外贸平台在宁波外贸中的应用研究,可以使我们更好的了解这个行业的发展趋势和前景。

 [关键词]  宁波  B2B  外贸平台  发展 

Abstract

Ningbo, one of the rapid developed coastal cities in china, has unique geographical advantages and enjoyed preferential policy. Ningbo has made great contribution to the favorable trade balance and the economy development in China. Meanwhile, the different kinds of foreign trade channel are being perfected. With the coming of information era, B2B marketplace becomes one of the important component parts in Electronic Commerce. The development of B2B foreign trade marketplace will be the major means to accelerate the foreign trade development. The effective combination of Electronic Commerce with foreign trade will be one of the common trends in these two industries. The development of B2B foreign trade platform and its research are attracting close attention. This thesis takes  as an example, studied the application of B2B platform in foreign trade,  introduced the B2B Electronic Commerce development and its background in Ningbo, analyzed the existing problems and put forward the suggestions for its future development though the study of made-in-china.com and its operations. Hoping that through the study of applications of B2B foreign trade platform in Ningbo, we could have a good understanding of B2B developing trends and its prospect. 

【Key Words】 Ningbo; B2B; Foreign Trade Platform; Application

  目  录

1.  前言

1.1 研究的背景和意义.......................................... 2
1.2 国内外研究现状 ............................................2
1.3 本文的创新与不足 ..........................................3
2.  B2B外贸平台的概述——以中国制造网为例..................... 4
2.1 B2B外贸平台 ...............................................4
2.2 中国制造网简介 ............................................4
2.3 中国制造网基本服务 ........................................5
3.  中国制造网在宁波外贸中的应用研究 ..........................6
3.1 宁波外贸平台现状分析 ......................................6
3.2 中国制造网在宁波的应用 ....................................7
4.  B2B外贸平台在宁波外贸应用过程中的制约因素 .................11
4.1 代理经营的制约性 ..........................................11
4.2 信用问题 ..................................................12
4.3 与客户沟通不足 ............................................13
4.4 平台自身建设尚不完善 ......................................13
5.  B2B外贸平台在宁波发展的几点建议 ...........................14
5.1 严把价格关 ................................................14
5.2 完善信用体系 ..............................................14
5.3 提升口碑，加强沟通 ........................................16
5.4 加强平台建设 ..............................................16
结束语 ........................................................17
参考文献 ......................................................19
致  谢 ........................................................20