E-commerce has become the typical representation in the flourish, new economy that is impacting the Business concepts and models of people formed for thousands of years. But with the popularity of the Internet, information overload has enabled us to discover useful knowledge timely, increase the rate of utilization of information. Data mining is considered to be one of effective methods to resolve 'data explosion' and 'data rich, information poor'.
This paper firstly discusses information services and new features of demand of that to enterprises. Secondly it expounds data mining technology and that can be used for e-commerce activities. Then it analyzes of application programme and business cases with data mining technology in e-commerce. The full text seeks to clarify data mining technology ( clustering analysis and association analysis especially ) will play an increasingly major role in the rather stiff market competition in the future, which enable enterprises to gain more commercial value.
【Key Words】E-commerce; Information overload; Data mining;
Clustering analysis