In the network economy time, the electronic commerce has already become a new model for people to do business. It is imperative that enterprises should develop electronic commerce. With the further globalization of international economy, the competition among enterprises has changed from traditional patterns to the competition patterns by E-commerce. Enterprises should develop their E-commerce strategy in order to have a sustainable development and to enhance their competition capability in the global market.
This article, based on electronic commerce theory, has analyzed Haire's electronic commerce pattern. This article is divided into three chapters. Chapter one briefly introduced the Haire group as well as the Haire group electronic commerce idea. Chapter two, as the key issues of the whole text, emphatically analyses the successful story of Haire’s application of electronic commerce. Chapter three provides some good lessons for domestic enterprises to develop electronic commerce through the analysis of Haire electronic commerce.