With the putting forward of economic globalization and China's entry of WTO, the 'going global' of China's private enterprises have become a trend and Wenzhou private enterprises are no exception. During the past 10 years, Wenzhou private enterprises have reached many achievements in the path of “going global”. Starting from the current condition of Wenzhou private enterprises 'going global' and taking the specific enterprises as example，This thesis expounded upon the situation that Wenzhou private enterprises face in creating marketing agency overseas, building new factories, and merging and acquiring new enterprises oversea. In view of these factors, this thesis illustrate the restricting factors in micro and macro aspects, and put forward some strategies, namely: The government should improve the enterprises overseas investment laws and regulations, strengthening the private enterprises overseas investment policies, protect of China's overseas investment business profit, and establish the system of private enterprises overseas investment insurance, take advantage of the Multilateral Investment Guarantee Agency of the relevant provisions of the Convention perfect private enterprises improve multinational business financial support and reform, strengthen the development of information and guide transnational business investment, the enterprises should nurture core competitive advantage, specify the strategy for the competitiveness of enterprises, effect overseas expansion gradually and nurture international operators.
【Key Words】 Private Enterprises in Wenzhou; “Going Global”; Transnational Operation
