ABSTRACT
Along with the our country reform and open policy unceasingdevelopment, many national multinational corporations in under theglobal strategy instruction, large-scale enter the our countryeconomical domain, has formed the huge impact and the challenge to ourcountry enterprise. Multinational corporation's entering, was theChinese market already has the international market thecharacteristic. This meant not yet completely adapted the marketeconomy Chinese enterprise, is already involved in to the intenseinternational competition in. Join WTO facing the economicalglobalization challenge and do our country the reality, how ourcountry enterprise holds the opportunity, how is engaged in thetransnational management, how goes out an internationalization thedevelopment path. This article from to the Haire group's transnationalmanagement strategy introduction, expands our country enterprise somequestions which exists in the transnational management and proposesown solution countermeasure.
Keyword:Economicalglobalization;Transnationalmanagement;Internationalization.