China is a big country that product and export bags, 80 percent of its yield are for export, which cover 1/4 in the total supply of the world's exports. Chinese bags on the market occupies such a large share, it should ascribe to Chinese abundant labor force which lead to the low price. But under the background with competition of brand today, the advantage of low price will gradually disappear. If we do not take appropriate measures, we will be eliminated in long-term development.
Well, how to make Chinese bags as a stable and long-term base in the world market? In this paper, combining the characteristics of Chinese bags industry as well as its advantages and disadvantages, it focus on brand strategy among medium-sized corporation of bags. We take Zhongshan Crown Leather Co. Ltd. for example. From the choice of brand strategy, management, maintenance , we offer brand strategys for medium-sized enterprises of bags, and give advise for its strategy which will encounter the problem in implementating procession.
