THE RESEARCH OF MNCS' LOCALIZATION STRATEGIES IN CHINA
ABSTRACT
Several years after China's entry into the World Trade Organization (WTO), along with better trade policies and improved investment environment, more and more Multinational Corporations(MNC) are entering into China for benefit. In the furious market competition, they realized that only localization strategy can help them always stand in the invincible position. Thereupon, MNCs put their own localization strategies in practice, and they get huge success. The execution of MNCs' localization strategies not only effect those MNCs, but also bring effect to our domestic firms. Their localization strategies are useful for our domestic firms and also impact them. In the face of this impingement, they should take effective plans to prevent being defeated by MNCs.