In china, retail trade is one of the most developing and thriving industry.
Since the 1980s,with the promotion of the quality of people’s substance demand in their life ,more people tend to puesue the high-quality ,more effecitve,and more convenient life. Especially, the internet contribute to electronic commerce which cause the “virtual shops” on the internet breakthrough the time; the space; and the rigions which the “real shops” is limited. Further more ,”virtual shops” have expand the catogories of the products and the total amount.
The changing of people’s concept and the high-speed information tracks,make the “real shops” can not keep up with the demand and service.
In this case , the lack of demand and service of shopping in daily life give birth to a more powerful shopping stage –the internet,which breakthrough the restriction of space and time even labour , as a result, e-commerce is much more adapted to this society, which could satisfied the changable environment.
KEYWORDS：retail, e-commerce, real shops, demand, service
