As the economy of China growing and the standard of people’s living improving, car rental industry expands rapidly in China. But in the face of the development bottleneck, it just has the increasing of quantity, but no breakthrough of quality. Combined with the current situation of car rental industry in China, this paper analyses its internal and external influencing factors, then points out problems that exist in this industry. In the end, relevant countermeasures to develop the car rental industry in China are discussed.
KEYWORDS：Car rental industry, Current situation, Influencing factors, Countermeasures
