Study on the core competitiveness of China's foreign trade wearing
——Based on the brand
ABSTRACT
In this paper, based on the SWOT analysis of the competitiveness of China's foreign trade wearing, that the core competitiveness and enhance the cultivation of China's foreign trade enterprises seeking unique clothing, durable competitive advantage effective way. Through the brand and core competitive edge, Brand proposed the construction and operation of China's foreign trade is to improve the core clothing competitiveness of the major ways. Then based on the analysis of the current brand of clothing core of China's competitive edge of the problem and address these shortcomings and deficiencies, that the introduction of advanced learning and brand management, Operating experience of China's foreign trade garment enterprises in today's international competitive environment of rapid culture core competitiveness of the shortcut and Only Road. Finally on China's foreign trade enterprises how to use clothing to construct MVP system provides a number of suggestions and ideas.
