ABSTRACT
In recent years, the economy of Zhejiang has maintained a sustained and rapid development, which causes the extensive concerns of economy is the economy of country ,and Zhejiang advantage and characteristic of country economy is the cluster of enterprise . The full text is divided into four parts. The first part of the article starts with the content of brand economy and industrial clusters, desicribe and analysis the domestic and foreign industrial clusters,also general analysis the content、classification and mechanism of the industrial clusters.The second and third section focuses on the impact which the industrial cluster brand has posed on regional economic development . Based on the analysis of Zhejiang's industrial clusters,technology and innovation-oriented,strengthening the professional market , speeding up the construction of service organizations and optimizing associations can be considered the inevitable road to develop economic. The last part sets up a example of regional brand, which called "wenzhou shoes", to shows further the importance of brand development .
