Regional economic industries with the brand strategy to study -- for example Shaoxing Textile City
ABSTRACT
The article points out brand strategy research from regional economic is basis on many results of regional brand research, the article studies and analysis many regional brands of Zhejiang’ regional, especially for Shaoxing textile city, and point out some personal programs.
The creation of regional brands, according to the unique comparative advantages of Zhejiang regional, study his history and situation, then for already regional industrial groups to create regional brands, first know the definition and function, then together with the problems of their own regional brands, point out one set of brand strategy for themselves.
The article has three parts, first part studies some related literature, especially for studying evolution, the statue of regional industrial group. Second part analysis the research of brand strategy, cited the current national brands in many regions of argument. Third part points out my own opinions through some examples from Shaoxing textile city on the basis of theory.
KEYWORDS：Industrial groups, regional brand, brand creation, Shaoxing textile city
