In recent years, Wenzhou shoe industry is facing many trade barriers, like the regulation of technology standard, anti-dumping. What’s more, the increased value of RMB, the increasing price of produce components, like labor, make the Wenzhou shoe industry’s export situation more severe. In 2008 the coming of financial crisis gives Wenzhou shoe industry more trouble. How to make the Wenzhou shoe industry develop healthy? That’s a problem involves not the Wenzhou economy but also the province economy, even country economy.
The main idea of this paper is to look for the development direction of Wenzhou shoe industry. First we analysis the trouble the Wenzhou shoe industry faces amid the financial crisis, then we analysis the core competence of Wenzhou shoe industry, finally based on these findings, we offer some suggestions .
KEYWORDS：Wenzhou Shoe Industry, Develop Trouble, Core Competence, Counter-Measure
