Yiwu in Zhejiang by an unknown place among the top 100 poor counties in the forefront of residents per capita income of "cracking", through "national business" and to the world of small commodities in the market leading position. In the early 1980s, the "front shop and a factory" The integration of the family business model was to promote rapid economic development. But in recent years, along with intensified market competition, rapidly rising rents, increased labor costs and other factors, makes low-input, low-income traditional wholesale business model of the WTO after the new trend of the economy facing multiple pressures, is To accept the enormous challenges of sustainable development. In this paper, Yiwu Small Commodity economic development background, the development process and its development model and features on the traditional wholesale model of economic development and the status quo, the traditional analysis of the wholesale development of the problems and challenges facing, and of specific cases in detail Analysis, which focuses on the traditional wholesale business model of how the new trend of economic measures taken to protect and promote based on its long-term development.