With the continuous improvement of people's living standard, people begin to pursue a higher level of material and spiritual enjoyment in the 21st century. As the latest generation of media, the mobile media have been gradually accepted and used of, and become an indispensable media in daily life. The extensive use of mobile media whipped up the research of mobile media in dome story and abroad. Because of the late start of our science and technology development, the relevant research of mobile media in our country has not formed a very complete theoretical framework yet. In view of this, through the study of consumer behavior of mobile media, this article show the specificities of the mobile media and the change of its consumers’ behavior, hopes that it can play a positive reference of their development.
