Zhejiang is the most developed private economy province in China, small and medium non-state-run enterprises account for half of the province's exports. With China's accession to WTO, Zhejiang non-state-run enterprises, becoming the main force of the export of Zhejiang. In 2009, non-state-run enterprises accounted for the province's international trade import and export over 50 percent share of the first time, Import and Export of non-state-run enterprise in Zhejiang Province is 94.13 billion U.S. dollars in 2009, down 4.6%, less than the provincial average reduction of 6.4 percentage points, representing the province's imports and exports value of 50.1%.
But we also see non-state-run enterprise in Zhejiang, still have many deficiencies in exporting. Export competitiveness is weak and has a disadvantage in international trade. In this paper, we find out the main factors affecting competitiveness through the analysis of export situation of Zhejiang non-state-run enterprises, the research on competitiveness of export products as well as the SWOT analysis. According to the main factors，it is easy to find out strategies. That’s have important practical significance to promote the development of Zhejiang non-state-run enterprises’ international trade.
