ANALYING SPORTS SPONSOR’S PUBLIC RELITION STRATEGY
ABSTRACT
Sports sponsorship is an effective communication tool in the market, as a tool that consumers can directly reach ,meanwhile it influence consumers to purchase.The instruments are widely used in the worldwide market. With the progress of the cause of the community as a whole, the combination of sport and the business more closely. Sports in the modern enterprise organizations play an important role in the beginning, some famous enterprises have the sport as a business strategy component. Physical Education and Sports sponsored enterprises as a platform of equality and mutual benefit and promote the sport and achieve a win-win business purposes, much business and sports organizations of all ages. Today, the vast majority of Western companies have sponsored sports as a consumer interaction, to create unlimited business opportunities for the new modern market trading approach. Sports sponsorship has become a 21st century enterprises in the highly competitive market, worked hard, a great magic weapon for defeating the enemy.Contrasting to the strategy through the Olympic sponsors,my paper give the research and analysis to understand the matter that Zhejiang sports sponsors should pay attention to in the public relations strategy .