ABSTRACT
Industry cluster is a new highlight in the world economic development and The textile and clothing industry has earlier entered the cluster development stage. But, along with knowledge economy arrival, it falls into a difficult position and has become an imperative to solve problem that how can we develop in knowledge economy. It is an effective way that constructing industrial cluster brand for the textile and clothing industrial cluster’s sustainable development. How to enable the development of the textile and clothing industry cluster is the theme of this article.
The article takes the theory of economic as the basic frame. Utilizing the SWOT analysis to obtain the matrix frame chart of the textile and clothing industrial cluster brand strategy choice. Last, analyzing the Shengzhou ties industry cluster brand construction with the case study method.
KEYWORDS:Industrial cluster, Cluster brand, Textile and clothing industry cluster brand, Shengzhou tie industry cluster