THE RESEARCH OF ZHEJIANG ENTERPRISE COMPETITIVE POWER
Abstract
Since reform and open policy，Zhejing developped its’ economic rapiddly with the first advantage of the system, And has formed take the small and medium-sized enterprise as the main body development pattern。This kind of pattern, Was impelling Zhejiang aspects and so on agriculture industrialization and economic output expansion plays the extremely vital role. But , With the development of economy, science and technology, the small and medium-sized enterprises (SMEs) in China are confronted with more and more severe competition and challenges. Once the enterprises want to survive and develop themselves, they must raise their competitiveness again and again.
The paper research through the enterprise competitive power concept,
has analyzed the question which the Zhejiang small and medium-sized enterprise current competition condition and faces, proposed a series of promotion enterprise competitive power strategy, finally unifies the example, explained the fact that the technical innovation enhances the enterprise competitive power .
KEYWORDS: small and medium enterprises Competitiveness
Challenge innovation
