THE SWOT ANALYSIS IN
COMPETITIVENESS OF CHINESE SOYBEAN
ABSTRACT
Since China open the soybean market from 1996, the quantity of the soybean import boomed. In 2003, China has become the largest country of soybean producing and importing. The increase of soybean import brought some new influences, such as the bankruptcy of a number of soybean processing factories in 2004, because of fluctuate of the soybean price. In the meantime, many foreign soybean processing companies came into the Chinese soybean processing market created new opportunities and challenges.
This paper firstly described the development, market structure and status of Chinese soybean processing industry. Use some indexes such as market occupancy, RCA and quality annexation to analysis Chinese soybean processing industrial competition. Then it pointed out the superiority, weaknesses, opportunities and challenges of Chinese soybean processing industry. Finally, we find some method to improve the international competition of Chinese soybean processing industry.
