EXPORT OF TRADITIONAL CHINESE MEDICINE：ISSUES AND MEASURE
ABSTRACT
Chinese is strongly embedded in the Chinese traditional culture and belief,and is our competitive industries. But in fierce global competition environment, traditional Chinese medicine export faces many problems. This paper, process and analyze export data of traditional Chinese medicine by SPSS software to analyzing the situation.Then found that export of the traditional Chinese medicine are facing obstacles from different market, including the European Union, the United States, and even the traditional market in Asia. Based on "diamond model" theory, this paper puts forward that the government shall change the comparative advantages of traditional Chinese medicine into international competitive advantage,and look it as a long-term development strategy, and how to solve these difficulties and obstacles,the paper give some measures and Suggestions.
Key words: TCM export The international competitiveness RCA
