As a effective benefit industry,Exhibition industry has developed well in some economy developed countries.meanwhile,the industry just start in China with high develop speed.The 2010 CHINA SHANGHAI EXPO will influence Chinese exhibition industry on a large scale.The article is concerned with the development line of Chinese exhibition industry in 2010 EXPO circumstances. The article will begin with the introduce of exhibition and exhibition economy.then display the present situation of overseas’ and Chinese exhibition industry, the favoable affect results from 2010 EXPO.To continue,analyse the current problems of chinese exhibition industry ,give the corresponding advices. In the course of time, looking into the future of healthy development.
Keywords: 2010 SHANGHAI EXPO, exhibition industry, the opportunities and challenges