Sino-U.S. Culture Differences on Business Communication and Win-Win Strategies
Abstract
The twenty-first century is upon us. As the global economy develops fast, business communication among countries becomes more frequent. The party who we’re doing business with is from other country with different culture, different history and different customs. And clearly, firms’ culture background, values and ways of thinking exist so different. Those who don’t know the culture differences well would misunderstand the real situation and fail to make it to the top of the corporate ladder.
In recent years, China had great rapid growth in economy. Low-cost labor force, lots of technical personnel, tax incentives and exploding consumer market attract more and more investment and business. Sufficient resources support China as an efficient manufacturing center, exports and a heavy consumer in the world. As China implements its WTO commitment, Sino-foreign business appears more important. Since the United States is our biggest business partner, more U.S. companies would come to China, so that our business communication with U.S. companies is likely to increase.
American and Chinese approaches often appear incompatible. Americans see Chinese counterparts as inefficient, indirect, and even dishonest, while the Chinese see American partners as aggressive, impersonal, and excitable.
The thesis studies the Sino-U.S. culture differences and their influence on business communication. Meanwhile, it also tries to find out Win-Win business strategies that how to develop mutually profitable and satisfying business relationships.
Key Words: Sino-U.S. culture difference, business communication, Win-Win business strategies