关键词：数字文化;中西方; 跨文化交际
ABSTRACT
All nationalities have its own numerical culture．Cultural information of numbers reflects national psychology，customs and characteristics of culture．This article discusses the different cultural connotations and cultural differences，such as different cultural customs，religion faiths and language habits by analysis on some representative lucky numbers and numerical taboos in both Chinese and English.
Key words：numerical culture；Chinese and western culture；intercultural communication
Contents
1. Introduction 1
2. Numeral worship and taboo in Chinese and western culture 2
2.1 Numeral Worship in Chinese and western culture 2
2.2 Numeral Taboo in Chinese and western culture 4
3.Causes of numerical worship and taboo 7
3.1 Different values 7
3.2 Different language habits 8
3.3 Different religious faiths 9
4. Conclusion 12
Acknowledgements 13
References 14
