Abstract: As a way of propagating and transmitting information, advertising plays a vital role in the development of society and economy. Its function can not be underestimated. Advertising English is a special applying language when it compares with others like literary and technological languages. It has become indispensable of daily life because of its particular characteristics and charm. The paper starts with briefly introducing the history, definition, classifications and functions of advertising. Then, it mainly summarizes and analyzes major linguistic characteristics of cosmetic advertising English, including two aspects on morphology and syntax. Finally, it shows the conclusion that people can understand well if they try to learn and master the features of advertising English. The paper aims to bring some enlightenment to the understanding of advertising language and get a better demand of English.
Key Words: Advertising, Cosmetic, Advertising English, Linguistic Characteristics
Introduction…………………………………………………….1
1. An Introduction to Advertising……………………………..2
1.1 History of Advertising………………………………………….…………..........2
1.2 Definitions of Advertising……………………………………………………….3
1.3 Classifications of Advertising…………………………………………………....4
1.4 Functions of Advertising. ………………………………………………………..4
2. Linguistic Characteristics of Cosmetic Advertising English……….5
2.1 English Morphology in Cosmetic Advertising…………………………………..5
2.1.1 More Verbs in Advertising…………………………………………………6
2.1.2 More Adjectives in Advertising……………………………………………6
2.2 English Syntax in Cosmetic Advertising……………………………………….10
