A nation's development needs the support of its spirit, while a corporation needs spiritual and cultural ideas to guide its operations and development. The cultural ideas of a corporate are very important and can effectively avoid the market and industry risks. Without cultural ideas, the corporation would lack of its soul and direction, to let alone, its development. In a knowledge-based economy era, the role of corporate culture is very important. This paper lays out the corporate culture’s definition, content and characteristics first and then from the corporate culture of corporation, the author demonstrates cultural influence on the core competitiveness of the corporation, and this promotes the sustainable growth of the corporation and the function in the competition for its talents. The author of the paper combines several cases to prove the role of corporate culture in the corporation development.
In today's society, as market competition intensifies, corporations face not only the visible strength competition of capital, technology and equipment, but also a deeper level of corporate culture competition. The author hopes that this paper can help those people who haven’t a clear understanding of corporate culture will pay more attention to corporate culture.
Abstract…….............................……………………………………...…………..…Ⅰ
Key Words…….………………………………………………………………....…Ⅰ
摘要…………………...............…………….…………...………………………..…Ⅱ
关键词…………….….……...……………………………………………………………………Ⅱ
Introduction…………………….……………………………………………….……..1
Ⅰ. The Introduction to Corporate Culture…………….………...…..…………........4
A．The Definition of Corporate Culture….……………...……….…….…...........4
B．The Three Parts of Corporate Culture……………….….…………………….5
C．The Features of Corporate Culture…………………………………….…....5
1．Uniqueness………………………………………………….………....5
2．Mixed Culture……………………………………………...………….....6
Ⅱ. Functions of Corporate Culture…………………………………………..…….....7
A．Enhancing Core Competitiveness ……………………………….......................7
1．Function of Promoting Cost Savings ……….…………………………….....8
2．Function of Prompting the Staff…………………………….……………......8
3．Function of Enhancing the Competition Power…………….……………..…9
4．Function of Restriction……………………………………..……………...…9
B．Promoting Sustainable Development of Corporation ………………….……..11
C．Being Able to Keep Talents of Corporation………………...………….……..13
D．Significance of Corporate Culture……………….……………………………15
Ⅲ. Ways to Build Corporate Culture…………….……………………………….….16
A．The Hardware Building of Corporate Culture……………………………......17
B．The Software Building of Corporate Culture…………………………….…...18
1．Creating Corporate Culture Etiquette……………………………….……..18
2．Creating Corporation Image —— A Model of Corporate Culture…..….19
3．Creating Corporate Culture Atmosphere……………….…………………19
Conclusion……………………………………………………………….……….….20
Acknowledgements……………………………………………………….…...……21
Bibliography……………………………………………………………….…...……22
