With the development of economy and society, entertainment is badly needed by people. Tourism is just the best way to relax. Therefore, tourism is developing at a high speed both at home and abroad recently. And it is becoming the main industry in some countries. Eco-tourism, which is a tourism mode combining entertainment and environment protection, plays a key role in tourism development. Gesala area is located in Panzhihua City and it has rich ecotourism resources. Its unique natural, human and social scenery and minority customs also promise it a good future. However, Panzhihua is a heavy industrial city after all, and Gesala is poorly recognized. So, will it attract tourists after it is developed completely? Through the analysis of this thesis, people can get some ideas about the prospect of Gesala Ecotourism Zone and the way to develop a beautiful ecotourism zone without destruction.
Key Words
Ecotourism; ecotourism resources; tourist market; sustainable development; development prospect
Abstract............................................................................Ⅰ
Key Words...........................................................................Ⅰ
摘要................................................................................Ⅱ
关键词..............................................................................Ⅱ
Introduction........................................................................1
Ⅰ.Tourism..........................................................................2
A. Conception of Tourism..........................................................2
B. General Situation..............................................................2
1. International Tourism........................................................2
2. Tourism of China.............................................................3
3. Tourism of Sichuan Province..................................................3
Ⅱ. Gesala Ecotourism Zone..........................................................4
A. An Introduction of Ecotourism..................................................4
1. The Differences Between Ecotourism and Traditional Tourism...................6
2. The Conception of Ecotourism Resources.......................................6
B. General Situation of Gesala....................................................7
1. Geology......................................................................7
2. Climate......................................................................7
3. Social Environment...........................................................8
C. Ecotourism Resource of Gesala..................................................8
1. Natural Resource—Unique Eco-scenery… ......................................8
2. Human Culture Resource.......................................................8
3. Unique Terrain Scenery.......................................................9
Ⅲ. The Development Environment and Condition of Gesala Ecotourism Zone.............9
A. The Internal Development Environment...........................................9
1. Geographical Advantage.......................................................9
2. Policy Advantage.............................................................10
B. The External Environment for the Tourism Development...........................10
1. The Developing Tendency of Sichuan Province..................................10
2. The Prospect of Eco-tourism..................................................10
C. The Constraints and Unfavorable Conditions.....................................11
1. Less Public Attention........................................................11
2. Fierce Competition...........................................................11
3. Shortage of Ecotourism Talent and Lack of Ecotourism Knowledge...............11
Ⅳ. The Prospect of Gesala Eco-tourism Zone.........................................12
A. Tourist Market.................................................................12
1. The Conception of Tourist Market.............................................12
2. Tourist Market of Panzhihua..................................................12
B. The Position and Function of Gesala Eco-tourism Zone in Panzhihua
’s and Sichuan’s Tourism..........................................................12
Ⅴ. Suggestions on Gesala Eco-tourism Zone’s Development...........................13
A.Suggestions on Development......................................................13
B.Promotion.......................................................................14
Conclusion..........................................................................16
Acknowledgements....................................................................17
Bibliography........................................................................18
