The living standard of people in the modern time is improving. They are altering their life styles. With the pace speeding up, people demand more and more in efficiency. Foreign fast food has entered our life, affecting our living habits, converting our understanding of traditional beliefs on diet. To a great extent, it has become a powerful rival to Chinese traditional food culture. In the past few years, foreign fast food develops at an impetuous speed, which brought about great impact on Chinese food culture and society. Foreign fast food has endangered people health. At the same time, it has made great contributions to Chinese marketing strategies. To exploit suitable Chinese fast food, it is practical to make good use of advantages of both foreign fast food and Chinese diet.
Key Words
Foreign fast food; food culture; food idea; marketing strategy; Chinese fast food
