Abstract: When after person's food and shelter problem solution, theentertainment has become an important matter. The mass media carrieson the entertainment news report the goal this this is "in under therespect fact principle the entertainment to the populace". Howeverunder market economy condition, because benefit urging, mass media inorder to attract more eyeballs, gains the more economic efficiency,has even neglected the news dissemination basic goal in theentertainment news, deviated the news dissemination basic direction,has had the certain negative influence. Yang Lijuan the event is thiskind of sample. How the standard entertainment news report, thesolution possibly does produce the negative effect, causes theentertainment news the dissemination true service is worth each mediumperson to people this thinking deeply.
Key word: Populace media, entertainment news, negative effect, YangLijuan event