Abstract : At present, China is in the primary stage of socialism, the rural economy is still relatively backward, industrialization and urbanization level is relatively low constraints of the old-age insurance in China's rural development. Furthermore, the aging of the population of the grim situation, and the traditional family care, land security function weakening, rural old-age insurance was put on the agenda, in some areas began to actively explore the rural population in the form of pension. Social endowment insurance is a national social security system an important component part of the society's "stabilizer" civic life of the "safety net." Therefore, the study of rural social endowment insurance model, and establish and improve China's rural social endowment insurance system for rural stability, the consolidation of agriculture in the national economy as a whole as the foundation, completely solve farmers on "security" issues, maintaining the market economic normal operation is very important.
Keywords : Rural,Social endowment insurance , The aging of the population , Necessity