ABSTRACT
With the rapid development of retails, the function of logistic distribution becomes more and more important. As a result, whether choosing the right distribution pattern will directly affect retails’ economic benefits. However, distribution, in our country develops very slowly and retails choose unreasonable distribution patterns, what makes distribution become the great problem. By analyzing characters of distribution and some common distribution patterns, The paper combines several factors, which affect how to choose distribution patterns and give a way to select reasonable patterns. What’s more , paper also introduces the development of distribution in the future. Thus, it will provide a right way for retails to choose distribution patterns in theory.
KEYWORDS：retail, distribution, distribution pattern
