信息流、资金流和物流是实现B to C电子商务的三个重要条件,其中物流问题是困扰电子商务发展的最大瓶颈。当今网上购物的物流方式大体是EMS及普通邮寄,其次是同城快递。这些邮政和快递公司进行物流的操作,一般是为了送货而进行送货,不能为顾客提供各种附加服务,而且网络公司也不能在货到后第一时间与顾客取得联系,并且他们都有一个致命的弱点,即费用较高。而真正意义上的物流是指商品流通过程中的实物流动,包括运输,装卸,搬运,包装,储存,信息管理等环节。而物流作为一个产业,理所应当由一个专门从事的公司代为进行,即第三方物流。
电子商务的发展带来第三方物流需求,电子商务与第三方物流关系密切,BtoB、BtoC、CtoC三种电子商务形式与第三方物流关系各有侧重,提出了第三方物流与电子商务的整合模式,有综合物流代理、邮政物流、第三方支付平台与第三方物流结合、共享信息平台等五种模式。
从国内外情况看我国电子商务的发展状况看,近年来,我国的第三方物流得到了长足的发展,解决策略也得到了相应的处理。
关键词:第三方物流、电子商务、发展策略、整合模式
Content abstract
Information, capital and logistics is realized B C e-commerce to three important conditions, including logistic problems of e-commerce development is the biggest bottleneck. Today's online shopping logistics mode is the EMS and ordinary mail, followed by local delivery. These post and express company logistics operation, usually in order to delivery and delivery, can provide various services for customers, and network company cannot in after the arrival of the goods at first and customer contact, and they all have a fatal weakness, namely high cost. But real sense of logistics refers to the process of material flow circulation of commodities, including transportation, loading and unloading, handling, storage, packaging, information management, etc. But as an industry, the logistics by a well-deserved specializing in the company, which act as third-party logistics.
The development of e-commerce and e-business third-party logistics demand close relations with the third party logistics, BtoB, BtoC CtoC, three kinds of electronic commerce form and the third-party logistics relationship, and puts forward a third-party logistics and e-commerce integration model, a comprehensive logistics agency, postal logistics and the third-party platform and third-party logistics information platform, sharing with five modes.
From the situation and development of electronic commerce in China, in recent years, China's third party logistics has been considerable development strategy to solve, also obtained the corresponding processing.
KEYWORDS:The third party logistics, e-commerce, development strategy, integration mode