关键词：宁波港、港口物流、SWOT、战略
ABSTRACT
Ningbo Port is located in the east coastline of Zhejiang Province. As one of the four deep-water ports in China, Ningbo Port has many advantages , such as location, fairway, coastline resource, so has a rare condition for the development of ningbo port modern logistics industry.
With the speedy progress in the international economic integration
and China’s WTO accession, ports play a more and more important role
in national economy and social development. Port logistics rapid and sustainable development to become the top priority of the port development.
Based on the analysis of the Ningbo Port's logistics development status, this paper analysis the impact of the development of Ningbo Port logistics , such as logistics infrastructure, logistics cost and efficiency, the level of port information, management and government policies and so on. And this paper uses SWOT mode to analysis the advantages and disadvantages of the development of Ningbo Port Logistics, and the opportunities and challenges will face .At last this paper recommend more suitable extremely strategic objectives and measures for the development of Ningbo Port Logistics.
