In the process of the development of modern logistics, joint distribution is an important result of technological innovation, it has become an important way to act unified procurement in chain enterprises. With the development of retail chains, enterprises choose which distribution pattern is becoming an important means of competing against with each other, it shows its unique advantages at this time, anyway, the pattern of joint distribution in China is still in its infancy stage, there still have many problems in practical application. In this study, the author taking small and medium-sized supermarket chains in Zhejiang Province - JIABEI supermarket as an example, analyze its existing logistics model, to accelerate its application with joint distribution. Common development and distribution for the angle of the path selection, make my own design and a number of recommendations. It has a better practical significance in developing the chain of small and medium-sized enterprises in Province to use joint distribution. The study of this thesis is an attempt in the integration of joint distribution and reverse logistics, which hope to promote the development of modern logistics and Chain retail enterprises.
KEYWORDS:Joint distribution, Joint distribution mode, Chain enterprise, Distribution system