From early 90's of 20th century ，supermarket enterprise in China have come from its infancy to a mature process in a short span of a dozen or so years ，and gradually become the mainstream of retail formats. At the same time, the process of agricultural industrialization speed up .As the development of our country 's economic，the residents level of food consumption and consumption patterns have changed ， the residents become more diverse food consumption，the rate of fresh products in supermarket has increased，their business become a bright spot. So the operations of supermarket 's fresh products emerged . The modern supply chain of fresh products based on supermarket is taking shapes .
This paper studies the business of fresh products' developing actuality and its regularity in China, analyses the characteristic of the business of fresh products and concludes the discrimination of the business of fresh products in supermarket and traditional market. At the meantime, it also illustrate the major problems of the business of fresh products in supermarket： difficult to ensure the quality products, not close enough with distribution and replenishment, loss of reverse logistics and so on.
As for the problems the business of fresh products in supermarket facing, this paper introduces some feasibility solutions .By means of the construction to products sources，improving the information management of processing and distribution，the management of inventory，optimize the entire supply chain of fresh products in the process.
The business of fresh products in supermarket in Chain is still a very short time，and there is much room for its development .This paper studies on the supply of fresh products，it will do some help to the operating of fresh area in our country，reduce the operating costs and enhance economic efficiency.
KEYWORDS： supermarket ， fresh products ，information management ， supply chain optimization
目 录
第一章 引言 1
第一节 选题意义 1
第二节 研究现状 1
一、 生鲜产品的经营配送模式 1
二、 生鲜产品配送中心的选址 2
三、 生鲜产品的配送路径优化 3
第三节 研究目的 4
第二章 超市生鲜产品供应链管理的基本理论和发展分析 5
第一节 超市生鲜产品供应链管理的概述 5
一、 生鲜产品的概念及特征要求 5
二、 供应链管理的发展和功能 5
三、 供应链管理对超市生鲜经营的贡献 6
第二节 我国超市经营生鲜产品和供应链管理现状 8
第三节 目前我国超市经营生鲜产品存在的主要问题 11
一、 生鲜产品供应链环境下主体的利益难以得到保障 11
二、 缺乏规范的生鲜配送体系 11
三、 食品卫生和品质难以管理 12
四、 缺乏与供应链上各利益主体的战略联盟 12
第三章 超市生鲜经营发展模式及配送模式 13
第一节 超市生鲜经营发展模式 13
一、 超市+基地+农户 13
二、 超市+批发市场+农户 13
三、 超市+龙头企业+基地 13
第二节 超市生鲜产品的配送模式 14
一、 我国传统的生鲜产品配送模式 14
二、 国外生鲜产品的主要配送模式 15
三、 发展现代的生鲜产品配送模式 16
四、 基于冷链物流的生鲜产品配送模式 18
第四章 超市生鲜经营的供应链优化策略 20
第一节 开展生鲜产品基地建设 20
第二节 配送中心选址优化 21
一、 配送中心选址重要性 21
二、 配送中心选址的原则 23
三、 配送中心选址的影响因素 23
四、 配送中心选址建模 24
第三节 配送线路优化 27
一、 配送线路优化所要遵循的原则 27
二、 影响配送线路优化的因素 28
三、 配送线路优化分析 28
第四节 超市生鲜产品库存及补货管理 37
第五章 结论 42
参考文献 43
致谢 44
