ABSTRACT
In the current market conditions, logistics has much effect on the business sales of enterprise, sales logistics becomes a powerful weapon in the sales competition. Hang Zhou China Stars Reflective Material Co., Ltd has just gone through the start-up stage, and has no time to take effective measures to optimize the sales logistics system.
In this paper, effective way will be found to reduce the costs and enhance the competitiveness through optimizing the company's sales logistics processes. The article has reviewed the research status between home and abroad, introduced the theory and the methods of optimization of the sales logistics, analyzed the company's operating conditions, organization, and the process of the sales logistics. The most important is analyzing and improving the delivery problem of the company's sales logistics. The gravity method and VSP vehicle will be used to optimize delivery routes. Finally, it makes the development and prospects for the company.
