Abstract
the transportation service provides to the user is not the visible product, but is the service, although accurate has not been approved together regarding service one meaning, it has actually created the goods three-dimensional effect, and according to the three-dimensional effect, is primarily auxiliary in many kinds of multiplication service function, satisfies the support the need, therefore, the transportation is the ministrant activity, the service goal is to satisfy the user the need, but transports the enterprise while to complete the transportation service, its essence obtains enterprise's competitive advantage. Adapts the market change, causes the transportation enterprise internal resource sharing, guaranteed that the service innovation department's work can carry on smoothly and can the sustained development, but how to improve the transportation service rationalization to be imperative.
Key word: Physical distribution transportation service rationalization